Introducing a new website.... imaginefashion.com - the new fashion etailer that hopes to revolutionise internet shopping by allowing users to buy from photographs of stylish window displays show in real time.
It offers a digital interpretation of window shopping, the site enables fashion fans to view inside and outside stores from anywhere in the world, they can then click to purchase what they see! Amazing!
"Imagine Fashion Window Shopper was inspired by the evolving opportunity that the digital space provides to combine creativity with commerce, specifically in fashion and luxury." - founder Amber Gordon.
"Luxury brands invest heavily in the art of both window installations and in-store merchandising displays. As a former fashion editor and stylist, I was able to envision a means of featuring the highly creative assets of stores around the world and provide viewers with the experience of shopping the store without actually having to be in that city."
"Rather than spend heavily on editorial shoots, we are able to platform existing beautifully-curated windows and displays from stores and brands, and inspire viewers to shop" said Gordon.
"It's a win-win for all - the stores and brands see the value and love the concept and have been shockingly quick to work with us. These assets are carefully guarded by luxury brands so it is enormously helpful to our effort to have their cooperation"
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