Coco Rocha is turning street style photographer for Sass & Bide. The model who fronts the brand's spring/summer 2013 campaign will take over the label's new website and social media channels for a week to share candid fashion photographs taken with her own camera. What a great idea? Even better if used with a polaroid, now that could look cool.
"Street style is more important now than ever before. There was a time when your pop stars,movie stars and top models could go to grocery stores wearing pyjamas and fuzzy slippers if they wanted and there would probably be no evidence of that" Rocha told us.
"Now with a camera on every cell phone we all need to think a little more carefully about how we dress up when we leave the house"
The model will take charge of sassandbide.com from 28th January for five days, and will share pictures of her self-styled looks taken from the brand's spring/summer 2013 collection as well as giving followers an insight into the everyday life of a model off duty.
"Personally, I love styling myself and putting together my own looks. We models are especially lucky to be given some amazing pieces from brands and designers, so why wouldn't we want to show them off? "Usually I get my street style fix by following my friends and fellow models like Behati Prinsloo, Doutzen Kroes and Hilary Rhoda on Instagram" Shoppers will have a chance to win one of the Sass & Bide looks worn by the model, by entering a competition online.
"Usually I find brands just focus on their tops and leave the bottoms rather generic looking"
"What I love about this Sass & Bide collection is that there are great tops and so many amazing statement jeans in the collection. Literally, a different pair for every day of the month.
P.S I love the mirror picture!
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