"Unapologetically sexy with a dash of naughtiness" (ref: Daily Mail)
"From a quality perspective the fit, details and finish were of huge importance as I wanted it to look and feel as premium and as special as possible"
"I wanted it to appeal to existing Ann Summers customers, who were much more diverse than I had imagined but to also resonate with a new audience and in doing so introduce some new customers to the brand" he said.
Giles has been inspired by some of his favourite fashion photographers such as Steven Klein, Helmut Newton, Mert and Marcus, Guy Bourdain and David La Chapelle, which I think is definitely reflective through these stunning, sexy and provocative images. A few vintages finds such as Betty Paige and Jayne Mansfield have also been a true inspiration to his collection.
This high fashion collection features four key sexy lingerie ranges and accessories.
I love the bold, bright, powerful sexy imagery which reflects the brand and Giles.
Another exciting note:
Kate Moss Topshop collection launches tonight at Oxford Circus! Available in stores tomorrow
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