It could be all of the above.
Brief history: It started way back in the 1930s, the aviator was born. As new airplanes allowed people to fly higher, many US Air Force pilots were reporting that the glare from the sun was giving them headaches and sickeness. New glasses were introduced with green lenses that would cut out the glare without obscuring vision, the Ray-Ban was born.
I won't bore you with too much history, the classic aviator was re-modeled and went on sale in 1937.
During the war, they were popular and in 1961 Audrey Hepburn worn the Ray-Ban's Wayfarer, in 'Breakfast at Tiffany's' which became one of the most instantly recognisable fashion accessories ever. - So who today, wouldn't want to look like the glamorous Audrey?
In the 1960/70s and 80s there were celebrity endorsements in films.
The Never Hide campaign was launched in 2007, a very cool stand-out campaign.
They now come in different styles and colours. Ray Bans have become a staple summer must-have.
"Through every decade of its existence, Ray-Ban has shaped popular culture. Never just a transient trend, Ray-Ban eyewear marks out the wearer as an individual of taste and discernment. And now, 75 years after the first pairs of Ray-Ban Aviator helped US pilots reach new heights, Ray-Ban remains an enduring classic" [Ray-Ban history]
The classic aviator style.
Different coloured shades, so they go with every outfit and are great for standing out this summer.
Girlie pink, I have my eye on these!
The Wayfarer
Maybe I should invest in a pair?
A classic style that will never go out of fashion, just only get better with age!
No comments:
Post a Comment