Chanel hula hoop bag

Karl Lagerfeld has explained the inspiration behind this Chanel hula hoop bag which was seen in the spring/summer 2013 show. The circular design was the talk of Lagerfeld's latest collection for the French fashion house - almost threatening to upstage those enormous wind turbines flanking the catwalk. 

"It's for the beach, you need space for the beach towel. And then you can put it into the sand and hang things on it." 

Now why didn't we think of that? Amazing, I want one haha!