Penelope and Monica Cruz collaboration with Agent Provocateur

Penelope Cruz and her sister Monica Cruz have designed a lingerie collection in collaboration with Agent Provocateur. The L'Agent diffusion line will feature 15 styles, including a selection of bras, briefs and corsets. 

"It is so exciting for me and Monica to embark in this new adventure" - Penelope. " We have always been huge fans of Agent Provocateur and both of us are very much looking forward to this long term collaboration. We feel extremely happy to become part of this great team." 

Monica Cruz became the face of the underwear brand's autumn/winter 2012-13 ad campaign.

"Monica Cruz was sensational [in our campaign], and Penelope Cruz has always been a muse for Agent Provocateur." said Agent Provocateur's creative director, Sarah Shotton. 
"Penelope and Monica are both long-time lingerie fans and have brought a new design sensibility to the brand. Working with the Cruz sisters was a great opportunity to bring the diffusion line to life and to further strengthen the brand's relationship with them." 
 The sisters have been involved with all aspects of the collaboration - from design of the labels and hangers to sourcing vintage pieces and fabric swatches for inspiration. The partnership is expected to last a minimum of five years. 

1st August 2013 we will have to wait for the collection's worldwide release. L'Agent will be slightly more accessible than the Agent Provocateur mainline, designed for a younger audience with lower price tags. Sounds good to me!!