Tuesday 17 July 2012

Rihanna for River Island

Rihanna is designing a collection for River Island. The British high street label confirmed after rumours in March this year, that she will create a capsule offering, set to hit stores in spring 2013.


"I've been wanting to design my own collection for some time," 
"River Island is the perfect partner for me to collaborate with and working with a British, family-run business also really appealed to me. I find London really inspiring and River Island loves to have fun with clothes. I'm looking forward to working with them and creating something really special."


"We are thrilled to be collaborating with Rihanna and to be the first fashion brand to work with her in this way,"River Island chief executive Ben Lewis added. "Rihanna is a style icon, from street to chic she enjoys her fashion. As soon as we started to work together we knew this was a perfect fit. Rihanna will be designing the collection and we will be sharing our fashion experience with her to develop a range her fans will love."

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